Why It Matters
A home is where a life takes root — new chapters, quiet mornings, and the neighborhoods that become part of your story.
Real estate is never just a transaction. It is a decision about how you will live, where your family will grow, and what you will build for the future.
At SP REALTY, we treat every search, every listing, and every closing with the weight it deserves. No pressure. No scripts. Just honest guidance from people who know these streets, these schools, and these markets — because we live here too.
How We Help
Three Paths. One Standard of Care.
Meet the Broker
Sally Pishbin
Founder & REALTOR® · Plano & Greater Dallas–Fort Worth
Sally Pishbin is a licensed Texas Broker and the Founder of SP Realty, guiding buyers, sellers, and investors across Plano, Frisco, Little Elm, and the greater Dallas–Fort Worth area. Before real estate, Sally spent nearly a decade as a licensed dental hygienist — a profession built on trust, precision, and genuine care for every patient. She brings that same standard to her clients today: listening first, advising with honesty, and managing every detail of the transaction as if it were her own. Her business is built entirely on relationships, not transactions.
Sally is known for skilled negotiation, data-informed pricing, and marketing that presents every home at its absolute best. With dozens of career closings across North Texas, her clients know her as responsive, relentless, and unfailingly straight with them — the advisor they call first and recommend without a second thought.
She is a member of the North Texas Real Estate Information Systems (NTREIS) and proudly serves English- and Farsi-speaking clients. Away from work, Sally loves swimming, scuba diving, traveling to new places, reading, and a great movie.
The SP REALTY Difference
Why Work With Us
Not corporate slogans — working commitments you can hold us to.
Local Intelligence
Hands-on knowledge of Plano, Frisco, Little Elm and neighboring communities — the streets, the schools, the trajectory of each area.
Skilled Negotiation
Clear strategy before every offer and counteroffer, so you know what we are doing and why — at every step.
Personal Guidance
You work directly with your agent — not a rotating call center. One point of contact from first tour to final signature.
Marketing That Positions
Pricing, presentation, and promotion planned together — so your property is seen at its best by the right buyers.
Data-Informed Decisions
Comparable analysis and market context behind every recommendation. Numbers first, opinions second.
Responsive Communication
Prompt replies, honest answers, and no disappearing acts — including after closing.
Testimonials
What Clients Say
The reviews are on our Google page — read them there, unedited and unfiltered.
For Sellers
Thinking About Selling?
The outcome is shaped long before the sign goes up: the right price, honest preparation, presentation that flatters your home, marketing that reaches real buyers, and negotiation that protects your bottom line. Start with a conversation — not an obligation.
Request a Home Valuation
Your next move starts with a conversation.
Tell us where you are headed — buying, selling, relocating, or just curious. We’ll tell you honestly what we’d do.
Let’s Talk